Monday, Dec. 11, 2017

Archive for Marketing

Marketers Get Off Your High Horse And Learn From Clickbait

Marketers Get Off Your High Horse And Learn From Clickbait

Posted On: October 17, 2016

Clickbait is populist, anticlimactic and ultimately—it gets clicks. As clicks are the essence of SEO, you're marketing and [...]

How to Market Yourself to Any Employer

How to Market Yourself to Any Employer

Posted On: September 26, 2016

Applying for any job benefits from some marketing know-how. Making yourself unique, a perfect fit, irreplaceable, a must-have. [...]

Does Marketing Imitate Art or Does Art Imitate Marketing?

Does Marketing Imitate Art or Does Art Imitate Marketing?

Posted On: August 22, 2016

Should marketing be considered an artform? Should art be considered a marketingform? This is a debate of classification [...]

How to use Humour in Content Marketing without Playing the Fool

How to use Humour in Content Marketing without Playing the Fool

Posted On: August 15, 2016

This article explores what makes something funny versus unfunny. And it will do this from a marketing perspective, [...]

Each Customer is their own Segment – Personalised Marketing

Each Customer is their own Segment – Personalised Marketing

Posted On: August 12, 2016

Big Data technologies are enabling markets to be segmented increasingly narrowly and precisely and consumers are being marketed [...]

Is it Ethical for Marketers to Generalise?

Is it Ethical for Marketers to Generalise?

Posted On: August 08, 2016

Is it ethical for marketers to generalise in order to perform market segmentation? Is generalising ethical at all, [...]

Marketing Theory Vs. Practice — What is Actually Useful?

Marketing Theory Vs. Practice — What is Actually Useful?

Posted On: August 05, 2016

"Is a marketing degree useful?" "What am I doing wrong because I didn't get one?" "How does marketing [...]

Should Marketing be Illegal… and What If?

Should Marketing be Illegal… and What If?

Posted On: July 22, 2016

If marketing is so bad then shouldn't it be made illegal? We decided to explore this question because [...]

Ways with Mobile Marketing

Ways with Mobile Marketing

Posted On: July 18, 2016

Mobiles are even more ubiquitous than the TV or Radio broadcast of days past because people carry them [...]

Digital Marketing Trends – The Future of Digital Marketing

Digital Marketing Trends – The Future of Digital Marketing

Posted On: July 14, 2016

What will the future of digital marketing look like and what trends are happening right now? These are [...]