Sunday, Aug. 20, 2017

Archive for Marketing

Each Customer is their own Segment – Personalised Marketing

Each Customer is their own Segment – Personalised Marketing

Posted On: August 12, 2016

Big Data technologies are enabling markets to be segmented increasingly narrowly and precisely and consumers are being marketed [...]

Is it Ethical for Marketers to Generalise?

Is it Ethical for Marketers to Generalise?

Posted On: August 08, 2016

Is it ethical for marketers to generalise in order to perform market segmentation? Is generalising ethical at all, [...]

Marketing Theory Vs. Practice — What is Actually Useful?

Marketing Theory Vs. Practice — What is Actually Useful?

Posted On: August 05, 2016

"Is a marketing degree useful?" "What am I doing wrong because I didn't get one?" "How does marketing [...]

Should Marketing be Illegal… and What If?

Should Marketing be Illegal… and What If?

Posted On: July 22, 2016

If marketing is so bad then shouldn't it be made illegal? We decided to explore this question because [...]

Ways with Mobile Marketing

Ways with Mobile Marketing

Posted On: July 18, 2016

Mobiles are even more ubiquitous than the TV or Radio broadcast of days past because people carry them [...]

Digital Marketing Trends – The Future of Digital Marketing

Digital Marketing Trends – The Future of Digital Marketing

Posted On: July 14, 2016

What will the future of digital marketing look like and what trends are happening right now? These are [...]

Social Media advertising on 8 different sites: Facebook, Twitter, Instagram, Reddit, Snapchat, LinkedIn, Google+

Social Media advertising on 8 different sites: Facebook, Twitter, Instagram, Reddit, Snapchat, LinkedIn, Google+

Posted On: July 14, 2016

Social media advertisements are often targeted in advanced and highly effective ways. Furthermore, they often reach consumers at [...]

Website Building for Non-Coders (Not Dreamweaver)

Website Building for Non-Coders (Not Dreamweaver)

Posted On: July 11, 2016

Making a website doesn't require you to be a coding wizz. If you just want to make a [...]