Like the visual displayed above, updating your Facebook business page can create the impression that it’s a complicated exercise. Here are some basic tips to get you updating and posting effectively on your Facebook business page.
1. Set A Schedule Facebook now let’s you schedule your business updates in advance, to best interact and engage with your Facebook followers. In the post – The Best Times To Share On Twitter And Facebook, the study revealed that the best times to post updates on Facebook were between 1pm-4pm.
2. Add Tags Adding Tags to updates or images let’s you target a specific audience, which will increase your engagement and clicks to an update. Like Twitter with the “#” Hashtag and the “@” mark, it will give you a better chance to interact with an individual or target groups and communities, allowing other individuals or groups to discover what products or services or causes you provide.
3. Add A Location In Status Updates In regards to performing on Google Search, there’s no reason to “Add” a location (that will depend on Facebook’s search partnerships), but adding a location will provide an opportunity for your business to promote local events and let people know where your business is located. It’s a great way of legitimising your business to online visitors. You can target specific locations and local events, such as the Sun-Herald Sydney City2Surf, for your update to appear for a specific targeted audience.
4. Target By Language This option will give you the chance to customise your marketing to specific groups by language, especially if you’re an online business targeting a country to sell your product and service to.
5. Add Pictures Or Photos Or Videos With the instant success of Pinterest, and with Facebook’s acquisition of Instagram, adding an interesting picture or photo will most definitely grab more attention. People are more likely to “Like”, comment or share your update, letting others discover your business. Adding video updates are becoming valuable; your followers will stay longer on your business page.
6. Highlight Your Posts “Highlights”, “Highlights”, “Highlights”, who doesn’t like them? Sports replays are always a “Highlight” on new shows. You can “Highlight” important posts, which will morph the post into two columns. You can also set a date and pin the post to the top of your business page to emphasise its importance.
Remember, Facebook has gone Public, and they want to do whatever they can to make businesses happy (and buy their valuable targeted advertising options…..) with the user experience they provide. Make the most of what Facebook has to offer for your business, while it’s FREE. Use simple updates to let others discover and interact with you and if you have special offers, let people know about it.
Big thanks to Search Engine Land