Setting up a website for your business can be daunting for most, especially when you don’t have a clear business plan.
Most business owners are clearly focused on the job at hand; “what’s on today?”
In your website, it’s important to clearly state the story of your business, what products and services you offer.
But like most, we tend to put more of an emphasis on the look of a website and bypass the finer details.
What are the finer details?
When setting up a website, business owners tend to breeze over an important factor, the Meta Tags.
When you start a business, there is usually some kind of checklist to follow.
Well you need to follow a checklist (Google’s Algorithm) when setting up a website.
Meta Tags should be one of the top priorities in your checklist; search engines review your Meta Tags when deciding which results are relevant to online visitors making search queries.
They also help search engines provide a quick insight to what your website is about.
The more relevant the Meta Tags the better chance your website will perform in the search engines.
The Meta Tags should be a clear summary of the website and should include relevant keywords.
To keep it simple, we’ll only look at these Meta Tags – Title Tag, Meta Description and Keywords Tags; located at the header of the page.
You should consider the length and order of the characters / words in each of the Meta Tags.
Extra note: search engines read the coding top to bottom, left to right, just like you would read a book. Whatever comes first are more important than those that come towards the end of the page.
Think book title. It’s important. It sells your story.
The Title Tag should be between 10-60 characters, as a rule of thumb.
The characters after will not appear in search engine result page (SERP). And as search is focusing on being relevant and local, try to add a keyword and location within the Title Tag.
<title>How To Better Meta Tags – Digital Editions Australia</title>
Meta Description Tag
Should be intended to be a brief summary of your page’s content.
Think of the Meta Description as a Tweet – 140 characters, to appear in SERP. And you should limit to 200 characters at most.
<meta name=”description” content=”Meta Tags won’t guarantee Page 1, but they will help ensure your website appears on SERP and increase your online presence. Avoid the mistake of spamming, keyword stuffing, when implementing Meta Tags.” />
Meta Keyword Tag
Back in the days, the Meta Keyword Tag was an important factor in ranking favourably in SERP. But not so much these days, search engine algorithms are becoming more sophisticated.
Focus on keywords, as a rule of thumb; limit your keyword list up to 10 keywords, separated by commas. Remember to be relevant with the keywords, do not spam, keyword stuff or repeat words. It annoys the search engines, and it won’t work for your website.
<meta name=”keywords” content=”Google, Bing, Yahoo, dLook, who’s better, Mobile search, HTML code, Web search engine, SERP, location, locations, where” />
On a final note, search engines are always doing their best to improve their search queries, as it is in their best interest, and will always be updating their algorithms. Setting up your website correctly, will help your business have a better chance of appearing online, and be better equipped to adapt to the constant changes in the online space.
Some points to consider:
- Be relevant with your keywords and content
- Think local – localise your search
- Don’t duplicate content and tags
- Don’t “Stuff” things up – repeating words over and over, won’t help your website, moving forward
- Be fresh with your content and make an effort to update.