An infographic, created by PointRoll, illustrates the evolution of digital advertising, and how it spawned from computers and the Internet.
The trend – in the last couple of years, the internet has surpassed newspapers as the main source of daily news consumption. This has forced news media outlets to move aggressively to digital; the New York Times and the Washington Post are great examples of the movement to digital content.
The reason – Google is a search engine, a mass directory of information, and nothing has changed. But Google’s display advertising network has become such a money printing cash cow, Google can proclaim they are the largest advertising agency in the world.
Changes – The technology behind display advertising has changed over the past decade, from static ads to rich media content that better interacts and engages across multiple platforms. This is why large companies are shifting their advertising budgets to online.
But back to the infographic, our evolution begins in 1987, with Apple’s introduction of the Mac, featuring the HyperCard, the first multimedia tool, combining database capabilities with a graphical user interface. Shipped out with the first Mac was Adobe Illustrator. Now we are accustomed to the many Adobe tools and features that we use on a daily basis – Photoshop, Flash, InDesign.
Less than a decade later, in 1995, the three W’s arrive, giving online visitors access to information and an outlet to express and communicate. Yahoo, Wiki, Amazon and EBay join the landscape.
The new millennium gives birth to social media and tech gadgets, people were dreaming about in the movies. The iPhone and the iPad are creating new opportunities for digital advertising. And with social media and mobile devices, marketers have more access than ever to personal information, to send out location-based and more engaging ad content, to attract consumers.
Check out the infographic below for a closer look.