On a lazy Sunday morning, I sat in bed and bought 2 new pieces of jewellery, a pair of pants, a new blender and Mum’s birthday present.
The Good, The Bad & The Shoes
When I think about online shopping, it really makes me wonder how we ever lived without it.
It’s a simple idea that is taking the world – shopaholics, businessmen and savvy bargain hunters alike – by storm.
A combination of things makes online shopping the cat’s pyjamas in my mind.
From the convenience of purchasing just about anything from just about anywhere, to the unbelievably low prices and great deals, online shopping is just right in so many ways.
Of course there can be downsides; impulsively spending all your rent money on shoes, praying said shoes will arrive before Saturday night and the strong surge of disappointment when they arrive but just don’t fit right.
Regardless, most Australians, myself included, are willing to sacrifice bricks and mortar for the benefits of a few clicks.
What Australians Want
If you think online shopping is so-so, consider yourself the minority.
Australians have caught online shopping fever and apparently have no plans to see a doctor, with online retail spending growing a mighty 27% in 2012 to a staggering $12.3 billion.
What might surprise you is who’s doing the shopping – husbands.
A recent report by Telstra gave smug wives leeway to buy another pair of shoes, showing that 30-39 year old guys are the biggest spenders.
Get Online & You’ll be Fine
So how are Australian retailers responding to our new found love for internet purchases?
A whopping 53% of Aussie businesses don’t have any form of online store and what’s worse, 44% of retailers have no plans to jump on the bandwagon!
When you consider this, it becomes clear why a third of Australian e-shoppers choose off shore websites and the risk this could pose to the Australian retail sector.
So what can be done?
The answer is simple – get online. At the very least, make sure your business has a website!
If the rest of the population is anything like me, they live on what the internet has to offer about your business, from customer reviews through to daily deals, pictures of your products and details such as opening hours, service areas and qualifications.
From here, it’s all about tackling the online market place and having your products available at the click of a button.
Check out the infographic below for more information on Australian retail online.