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DuckDuckGo says

“We believe in better search and real privacy at the same time. That’s why we don’t track you. We don’t filter bubble you. We drop the clutter.”

What Funky Monkey says

Funky Monkey

Internet search engines such as Google and Bing have changed the world – no longer do we have to sit down an consult huge volumes of encyclopedias or massive phone directories to find the information or businesses that we need.  All we have to do is simply type in the information that we are inquiring after and a world of knowledge is at our fingertips. Right? Well, sort of.

Whilst many people think that dropping a search term into search engines will always brings up the most relevant information and sites we are after – this is in fact not true. Each and every result in an internet search is tailored to you and your browsing history. So if you constantly read BBC news online, you are more likely to get new results from them than from Fox news, for example.

Many people do not realise that every move they make on the internet is recorded by online companies who then share information among each other. Ever wondered why the ads on your Facebook page seem to cater exactly to your recent interests? It’s because every page you visit and every term you search is tracked and information exchanged. This also goes for what search results appear in Google, who get information from social networking sites such as Facebook – such as what you like and don’t like.

All of this information, which is gathered and shared amongst these internet sites, contributes to your search engine experience – it determines what you see and what you don’t see. In other words, you are living in what is called a ‘filter bubble’.

If you work in the world of SEO you’ll know that there is really no such thing as an ‘organic’ or an ‘unbiased search – after all it is our job to understand how these search engines work and manipulate them to our customer’s advantage.

However, the public is becoming increasingly aware of the ways in which search engines run and as a result there has been a demand for a search engine that doesn’t filter content based on the information that has been gained about people via their online browsing history.

This is where DuckDuckGo fills a void. This online search engine promises not to ‘bubble you in’  and not to track your searches – offering you an online experience that is objective. Therefore no matter who you are, no matter what online history you have, the same results should show up for the same terms you and others search.

To understand more about the ‘filter bubble’ the creators of DuckDuckGo have also created another website called ‘Don’t Bubble Us‘ explaining how normal search engines work which provides an easy to understand insight.

DuckDuckGo Homepage

So if you want an objective search that filters out spam and content harvesting websites, or maybe you just want a bit of privacy on the internet for once, head over to DuckDuckGo and give their search engine a try. It’s nicely set out, easy to use and fast becoming a popular alternative to the usual search engines like Google and Bing!


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