Just months ago the term amyotrophic lateral sclerosis or ALS was virtually unknown. Lou Gehrig’s disease may have been something a little more familiar.

Yet somewhere in an office a few months back a creative genius decided it was time to increase the awareness of this disease and inspired a remarkable social media campaign known as the #IceBucketChallenge.

A simple concept where various celebrities, industry leaders, politicians and socialites take a bucket of ice water and drench themselves. Upon completion they name a number of their colleagues to do the same.

ALS Ice Bucket Challenge

From Justin Timberlake to Richard Branson the Ice Bucket Challenge has taken the world by storm … an ice storm!

Peter Frates and ALS

The campaign kicked off with Peter Frates, a former Boston College baseball player who was diagnosed with ALS.

I’m sure when this video was made he had little idea what it would lead to.

While it all looks like a lot of fun, and certainly has raised the awareness of ALS, has the campaign worked?

The ALS Association has recently posted that donations since the launch of the campaign has now exceeded $15M (Ice Bucket Challenge Continues to Exceed Expecation dated August 18th) while the same period last year was around $1.8M.

Possibly the best way to illustrate the success of the campaign is Charlie Sheen’s submission …

This effective use of social media to generate positivity is just one of many similar challenges, yet this has certainly had one of the biggest impacts.

Find Out More

ALS Association

ALS on Wikipedia

Amyotrophic lateral sclerosis

Published by Corri Byrne

Corri Byrne is the General Manager of dLook and the driving force behind the dLook resurgence as the leading online business directory and its further expansion into online advertising and multimedia.

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