With voice command software on the rise with smart phones and tablets, search engines are adapting quickly to provide the best results for question based searching. Rather than standard keyword searches, more and more people are performing longer searches by asking questions to Siri or Cortana.

As technology adavances, the once glitchy voice command systems on our devices are becoming increasingly popular as they take away the need to type and manually use your device.

The Apple Watch is a great example of how touch objects can afford to be more compact in size if they have reliable voice functionality for searching, which leads to longer, more specific keywords being used, as the user is having a conversation with their device.

These question based search queries are often referred to as ‘long tail keywords’ and are longer and more specific, allowing for less competition amongst results. They rely on a niche user base who are often more likely to interact with their results as they are tailored to specific search terms.

For example, if you owned a motel in Melbourne, with the Melbourne cup soon approaching and sure to draw a crowd, many people will need a place to stay, so you would probably want to be ranking with commonly used keywords such as ‘Melbourne Holiday.’

melbourne holiday search results

As we can see there is over 98 million search results and they are all competing for the top spot. While this is how some people search when manually using their device, the trend is heading towards longer, more specific search queries with the heavy influence from voice command.

If the same customer used a voice command to ask a question, their results become more and more specific to their exact needs and lead to a set of more comprehensive results that have a a higher chance of user conversion.

melbourne cup holiday

This is a search that someone who focuses on voice controls could ask. This search provices about a fifth of the results as before, with just shy of 19 million results. The results are specific to the exact needs of the consumer.

If you owned a motel in Melbourne, by leaning your customers search patterns, you can work on ranking high for these long tail keywords with minimal competition, compared the the traditional searches which are completely saturated with competition. By focusing on user specific, but business expansive keywords you can get a head start on a less populated set of results by learning longtail keyword trends.

Knowing how your customers search for products is the key to getting their attention. If they are asking questions, you need to have content that answers it. With the development of voice controlled devices, the tedious task of typing in multiple searches is becoming a chore of the past. Now, with the ability to have a conversation with your device, you are able to talk through a problem and with the AI’s connection to the internet, they are able to audibly relay information to you in a far more convenient way than manual research. Now you aware of these factors, as a business owner it’s vital to adapt to the way people search for your product, whether manually or through voice command software.

What do you think? Will there always be a need for touch? Or has voice control made it a thing of the past?




Published by dlook

dLook are online advertising specialists at the forefront of the advertising on the Internet. Combined with their flagship business directory, dlook.com.au, dLook have been providing online advertising solutions to Australian businesses for the past seven years, from branding pages, to multimedia videos, social media strategies to customised websites. Talk to dLook for more.

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