Should Marketing be Illegal… and What If?

If marketing is so bad then shouldn’t it be made illegal? We decided to explore this question because it’s at the heart of what we do, and we take ethics seriously. We’re talking about practical, not theoretical ethics that everyone understands, like ‘don’t be an [expletive of choice]’. And of course, we want to imagine a radical scenario where police track down marketers and the way people find out about products is quite different.

Market your Business with Pokémon Go – But get in Quick!

Lure Pokémon and people to your brick-and-mortar store by getting in on the Pokémon Go craze right now. Integrate it into your next marketing campaign before the craze dies out. Also, we discuss the future of this app and of some groundbreaking marketing concepts that it uses.

Using special characters on webpages ☆☯♥

Inserting special characters (aka ‘glyphs’) is not hard, but it may be less straightforward than you think and there are some concepts to learn that will help you with publishing content in general. The way to insert them depends on what software you use to write your content and if you should insert them depends on some other factors.

Digital Marketing Trends – The Future of Digital Marketing

What will the future of digital marketing look like and what trends are happening right now? These are exciting times in the marketing world where technology is revolutionising customer relations, communication channels, the creative process and even the concept of advertising itself.

Social Media advertising on 8 different sites: Facebook, Twitter, Instagram, Reddit, Snapchat, LinkedIn, Google+

Social media advertisements are often targeted in advanced and highly effective ways. Furthermore, they often reach consumers at times when they aren’t busy or in a bad mood, because much of social media use is recreational. If you’re convinced of the benefits of social media advertising for your business, then the choice is: which site? There are a plethora of options so we’ll go through the main ones which we have divided into: The Big Three and The Emerging Five.

Website Building for Non-Coders (Not Dreamweaver)

Making a website doesn’t require you to be a coding wizz. If you just want to make a nice looking website in a hands-on way, similar to styling a Word document. Then these tools are for you – they’re called content management systems (CMS’s), and they make the layout, styling, content creation and hosting (getting it up on the internet) mostly automatic.

6 Psychology Tactics for Digital Marketing

Marketing is essentially the practice of influencing consumer behaviour, so understanding consumer psychology is vital. To influence your consumer more effectively, we’ve compiled a list of 6 psychological techniques. These techniques have been employed by professional marketers and salesman for decades, but now we’ve adapted them to digital marketing for your website.

Changes to Google Maps Standard Plan could Cost you Money

On the 22th June 2016, Google made some changes to its Google Maps API that require standard Plan API users to pay after exceeding a certain daily quota of map loads. These changes also require the use of an ‘API key’ to integrate Google Maps into a website.

The History of the Directory (from Yellow Pages to dLook)

The business directory has come a long way since its humble hard copy beginnings to the online, full-featured dLook directory that we use today. This story involves developments like the Yellow Pages, newspaper classifieds, search engines, search engine advertising and vertical search, and it can teach us a thing or two about marketing in general.