Tuesday, Feb. 20, 2018

Archive for Essay

Is it Ethical for Marketers to Generalise?

Is it Ethical for Marketers to Generalise?

Posted On: August 08, 2016

Is it ethical for marketers to generalise in order to perform market segmentation? Is generalising ethical at all, [...]

Should Marketing be Illegal… and What If?

Should Marketing be Illegal… and What If?

Posted On: July 22, 2016

If marketing is so bad then shouldn't it be made illegal? We decided to explore this question because [...]