Is it ethical for marketers to generalise in order to perform market segmentation? Is generalising ethical at all, in any case, in itself? dLook will be exploring this ethical question, continuing its analysis of marketing ethics.
If marketing is so bad then shouldn’t it be made illegal? We decided to explore this question because it’s at the heart of what we do, and we take ethics seriously. We’re talking about practical, not theoretical ethics that everyone understands, like ‘don’t be an [expletive of choice]’. And of course, we want to imagine a radical scenario where police track down marketers and the way people find out about products is quite different.