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Archive for Marketing
Feminist PR Advice: Police Your Own Tone
To really persuade chauvinists, feminism should follow this advice: calm down and make peace with the enemy [...]
What Inbound Marketing Can Learn From Fake News Even Without Fibbing
Fake news is going viral—it is a rampant problem—but why is it so popular and what can inbound [...]
Is Good Design Invisible? · Questioning The Maxim
“Good design is invisible; bad design is everywhere” is an axiom held dear by many designers. But should [...]
What Is Hype? · How Is It Made?
You know what hype feels like, but what actually is it? When is it good or bad for [...]
Hipster Culture Is Finished and Marketing Needs To Change
Hipsters are on the way out and marketers are not pleased. What's next for Millennials and how to [...]
How To Market To Kids Ethically And Effectively
Is it possible to market to children both effectively and ethically? Actually, they go hand-in-hand. These are ways [...]
Newsjacking—Super-Powered Inbound Marketing For Extreme Opportunists
This is about the exact right content at the exact right time. And the technique that underlies such [...]
Political Brands and Brands Getting Political: Political Marketing and Identity Politics
In recent years, political parties have become brands, and brands have become political. And this political marketing has [...]
Is That Trump’s Real Personality? How Can He Be Like That? How Would He Act If He Became President? The Making And Marketing Of Donald Trump
Is Trump acting to give the public what they want? Or is his real personality that outrageous? Is [...]
What Traffic Signs Can Teach Us About Design, Web Design and Marketing
Traffic signs are amazingly effective at delivering information quickly and without fail. Your advertising and web design can [...]