Marketing – Page 2 – Digital Editions

Use OkCupid To Understand People, Yourself And Target Markets

OkCupid is an unsurpassed tool for becoming worldly and also for marketing research

Feminist PR Advice: Police Your Own Tone

To really persuade chauvinists, feminism should follow this advice: calm down and make peace with the enemy

What Inbound Marketing Can Learn From Fake News Even Without Fibbing

Fake news is going viral—it is a rampant problem—but why is it so popular and what can inbound marketing learn from it?

Is Good Design Invisible? · Questioning The Maxim

“Good design is invisible; bad design is everywhere” is an axiom held dear by many designers. But should design be completely transparent and are there cases when you should design to be noticed?

What Is Hype? · How Is It Made?

You know what hype feels like, but what actually is it? When is it good or bad for promotion and how can you use it in marketing effectively?

Hipster Culture Is Finished and Marketing Needs To Change

Hipsters are on the way out and marketers are not pleased. What’s next for Millennials and how to market to them.

How To Market To Kids Ethically And Effectively

Is it possible to market to children both effectively and ethically? Actually, they go hand-in-hand. These are ways to do both and to do them together.

Newsjacking—Super-Powered Inbound Marketing For Extreme Opportunists

This is about the exact right content at the exact right time. And the technique that underlies such success—newsjacking—which is easy to attempt yourself.

Political Brands and Brands Getting Political: Political Marketing and Identity Politics

In recent years, political parties have become brands, and brands have become political. And this political marketing has played a large role in causing the proliferation of identity politics in recent times.

Is That Trump’s Real Personality? How Can He Be Like That? How Would He Act If He Became President? The Making And Marketing Of Donald Trump

Is Trump acting to give the public what they want? Or is his real personality that outrageous? Is it marketing or mistakes? And what if he became the President?