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Archive for Marketing
Marketers Get Off Your High Horse And Learn From Clickbait
Clickbait is populist, anticlimactic and ultimately—it gets clicks. As clicks are the essence of SEO, you're marketing and [...]
How to Market Yourself to Any Employer
Applying for any job benefits from some marketing know-how. Making yourself unique, a perfect fit, irreplaceable, a must-have. [...]
Does Marketing Imitate Art or Does Art Imitate Marketing?
Should marketing be considered an artform? Should art be considered a marketingform? This is a debate of classification [...]
How to use Humour in Content Marketing without Playing the Fool
This article explores what makes something funny versus unfunny. And it will do this from a marketing perspective, [...]
Each Customer is their own Segment – Personalised Marketing
Big Data technologies are enabling markets to be segmented increasingly narrowly and precisely and consumers are being marketed [...]
Is it Ethical for Marketers to Generalise?
Is it ethical for marketers to generalise in order to perform market segmentation? Is generalising ethical at all, [...]
Marketing Theory Vs. Practice — What is Actually Useful?
"Is a marketing degree useful?" "What am I doing wrong because I didn't get one?" "How does marketing [...]
Should Marketing be Illegal… and What If?
If marketing is so bad then shouldn't it be made illegal? We decided to explore this question because [...]
Ways with Mobile Marketing
Mobiles are even more ubiquitous than the TV or Radio broadcast of days past because people carry them [...]
Digital Marketing Trends – The Future of Digital Marketing
What will the future of digital marketing look like and what trends are happening right now? These are [...]