Traffic signs are amazingly effective at delivering information quickly and without fail. Your advertising and web design can learn from the meticulous design of road signs.
Clickbait is populist, anticlimactic and ultimately—it gets clicks. As clicks are the essence of SEO, you’re marketing and content can learn from clickbait (but this doesn’t mean you have to produce it).
Applying for any job benefits from some marketing know-how. Making yourself unique, a perfect fit, irreplaceable, a must-have.
Should marketing be considered an artform? Should art be considered a marketingform? This is a debate of classification – of where to draw the line between things… or if. The line seems distinct and clearcut, until you really look at it directly.
This article explores what makes something funny versus unfunny. And it will do this from a marketing perspective, sensitive to what is versus is not appropriate for advertising messages.
Big Data technologies are enabling markets to be segmented increasingly narrowly and precisely and consumers are being marketed to in more relevant and more personalised ways. This is ‘personalised marketing’. The ultimate end to this trend – often couched by marketers in terms like ‘nirvana’ is where each consumer occupies their own market segment. I.e. when there is no market segmentation, because each consumer is considered individually and their uniqueness is understood.
Is it ethical for marketers to generalise in order to perform market segmentation? Is generalising ethical at all, in any case, in itself? dLook will be exploring this ethical question, continuing its analysis of marketing ethics.
“Is a marketing degree useful?” “What am I doing wrong because I didn’t get one?” “How does marketing theory apply to real life” All will be answered in this article on the most (and least) useful marketing teachings.
If marketing is so bad then shouldn’t it be made illegal? We decided to explore this question because it’s at the heart of what we do, and we take ethics seriously. We’re talking about practical, not theoretical ethics that everyone understands, like ‘don’t be an [expletive of choice]’. And of course, we want to imagine a radical scenario where police track down marketers and the way people find out about products is quite different.
Mobiles are even more ubiquitous than the TV or Radio broadcast of days past because people carry them everywhere. Marketers have come up with several ways to market to people through this highly penetrative medium. These are the most common and the most accessible to small business owners.