Marketers Get Off Your High Horse And Learn From Clickbait

Clickbait is populist, anticlimactic and ultimately—it gets clicks. As clicks are the essence of SEO, you’re marketing and content can learn from clickbait (but this doesn’t mean you have to produce it).

Does Marketing Imitate Art or Does Art Imitate Marketing?

Should marketing be considered an artform? Should art be considered a marketingform? This is a debate of classification – of where to draw the line between things… or if. The line seems distinct and clearcut, until you really look at it directly.

Each Customer is their own Segment – Personalised Marketing

Big Data technologies are enabling markets to be segmented increasingly narrowly and precisely and consumers are being marketed to in more relevant and more personalised ways. This is ‘personalised marketing’. The ultimate end to this trend – often couched by marketers in terms like ‘nirvana’ is where each consumer occupies their own market segment. I.e. when there is no market segmentation, because each consumer is considered individually and their uniqueness is understood.

Is it Ethical for Marketers to Generalise?

Is it ethical for marketers to generalise in order to perform market segmentation? Is generalising ethical at all, in any case, in itself? dLook will be exploring this ethical question, continuing its analysis of marketing ethics.

Should Marketing be Illegal… and What If?

If marketing is so bad then shouldn’t it be made illegal? We decided to explore this question because it’s at the heart of what we do, and we take ethics seriously. We’re talking about practical, not theoretical ethics that everyone understands, like ‘don’t be an [expletive of choice]’. And of course, we want to imagine a radical scenario where police track down marketers and the way people find out about products is quite different.