Research study tracks subject for 2 cents per location and how you and your business can learn from this
Your businesses online reputation is one of its most valuable assets. Which is why undeserved bad reviews are costing you money and need to be stopped
“Good design is invisible; bad design is everywhere” is an axiom held dear by many designers. But should design be completely transparent and are there cases when you should design to be noticed?
Is it possible to market to children both effectively and ethically? Actually, they go hand-in-hand. These are ways to do both and to do them together.
In recent years, political parties have become brands, and brands have become political. And this political marketing has played a large role in causing the proliferation of identity politics in recent times.
Clickbait is populist, anticlimactic and ultimately—it gets clicks. As clicks are the essence of SEO, you’re marketing and content can learn from clickbait (but this doesn’t mean you have to produce it).
Advertising, content, humour and the entire creative world is undergoing a dramatic change. Originality is no longer the key to acclaim. Over 50% of ads are rewrites of other ads, memes have made humour formulaic and all mediums of art are embracing imitation, replication and recontextualisation.
The business directory has come a long way since its humble hard copy beginnings to the online, full-featured dLook directory that we use today. This story involves developments like the Yellow Pages, newspaper classifieds, search engines, search engine advertising and vertical search, and it can teach us a thing or two about marketing in general.
Boaty McBoatface & The Top 5 Online Poll Fails : It seems as though The National Environment Research Council of Britain weren’t aware of the previous online voting disasters that they are now on the long list of after giving the public the ability to vote on their new research ship.
Thumbs up to Bodyform and their highly effective use of social media, engaging the public with a product that you wouldn’t typically associate with going viral!