The Age Where Anyone Can Track Anyone (Researchers Prove How) And How You And Your Business Can Maintain Privacy

Research study tracks subject for 2 cents per location and how you and your business can learn from this

Stop Bad Reviews Online From Misrepresenting Your Business—The Ultimate Guide by dLook

Your businesses online reputation is one of its most valuable assets. Which is why undeserved bad reviews are costing you money and need to be stopped

Is Good Design Invisible? · Questioning The Maxim

“Good design is invisible; bad design is everywhere” is an axiom held dear by many designers. But should design be completely transparent and are there cases when you should design to be noticed?

Political Brands and Brands Getting Political: Political Marketing and Identity Politics

In recent years, political parties have become brands, and brands have become political. And this political marketing has played a large role in causing the proliferation of identity politics in recent times.

Marketers Get Off Your High Horse And Learn From Clickbait

Clickbait is populist, anticlimactic and ultimately—it gets clicks. As clicks are the essence of SEO, you’re marketing and content can learn from clickbait (but this doesn’t mean you have to produce it).

Is Originality Old-Fashioned? Is Creativity Dead? A Look at Remix Culture

Advertising, content, humour and the entire creative world is undergoing a dramatic change. Originality is no longer the key to acclaim. Over 50% of ads are rewrites of other ads, memes have made humour formulaic and all mediums of art are embracing imitation, replication and recontextualisation.

The History of the Directory (from Yellow Pages to dLook)

The business directory has come a long way since its humble hard copy beginnings to the online, full-featured dLook directory that we use today. This story involves developments like the Yellow Pages, newspaper classifieds, search engines, search engine advertising and vertical search, and it can teach us a thing or two about marketing in general.

Boaty McBoatface & The Top 5 Online Poll Fails

Boaty McBoatface & The Top 5 Online Poll Fails : It seems as though The National Environment Research Council of Britain weren’t aware of the previous online voting disasters that they are now on the long list of after giving the public the ability to vote on their new research ship.