The Betoota Advocate is Australia’s longest running newspaper since 2014
Fake news is going viral—it is a rampant problem—but why is it so popular and what can inbound marketing learn from it?
Clickbait is populist, anticlimactic and ultimately—it gets clicks. As clicks are the essence of SEO, you’re marketing and content can learn from clickbait (but this doesn’t mean you have to produce it).
Are you aware of the new, weird internet culture? It’s a new kind of weird that has never been seen before. Ironic, purposefully bad editing in bad taste, overstimulating, politically incorrect, Asian-influenced and nostalgic. This is the culture of this digital decade.
Have you ever followed a colour pallet in design? Or does the final product often disappoint you? You may consider colour palleting which is an easy, colourful, fun design necessity to ensure clean, attention catching, memorable designs.
In the classic theory of writing, you shouldn’t use emphasis styles like bold and italic. You should use the words to create emphasis. Is this still true? What about for new content mediums and for marketing?
Inserting special characters (aka ‘glyphs’) is not hard, but it may be less straightforward than you think and there are some concepts to learn that will help you with publishing content in general. The way to insert them depends on what software you use to write your content and if you should insert them depends on some other factors.
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