Is it Ethical for Marketers to Generalise?

Is it ethical for marketers to generalise in order to perform market segmentation? Is generalising ethical at all, in any case, in itself? dLook will be exploring this ethical question, continuing its analysis of marketing ethics.

Web Analytics and how to Use Them

Web analytics are the feedback for the performance of your digital marketing efforts. They can be very detailed and wide-ranging, and powerful if used correctly. So we’re going to explain the most important ones, and then tell you where you can find these stats.

Website Building for Non-Coders (Not Dreamweaver)

Making a website doesn’t require you to be a coding wizz. If you just want to make a nice looking website in a hands-on way, similar to styling a Word document. Then these tools are for you – they’re called content management systems (CMS’s), and they make the layout, styling, content creation and hosting (getting it up on the internet) mostly automatic.