Political Brands and Brands Getting Political: Political Marketing and Identity Politics

In recent years, political parties have become brands, and brands have become political. And this political marketing has played a large role in causing the proliferation of identity politics in recent times.

Is That Trump’s Real Personality? How Can He Be Like That? How Would He Act If He Became President? The Making And Marketing Of Donald Trump

Is Trump acting to give the public what they want? Or is his real personality that outrageous? Is it marketing or mistakes? And what if he became the President?