Is it possible to market to children both effectively and ethically? Actually, they go hand-in-hand. These are ways to do both and to do them together.
Is Google influencing us in very subtle but ubiquitous ways—causing large shifts in public opinion? What does this mean for free thought? Even if you are left-wing, do you agree with this?
Is it ethical for marketers to generalise in order to perform market segmentation? Is generalising ethical at all, in any case, in itself? dLook will be exploring this ethical question, continuing its analysis of marketing ethics.
If marketing is so bad then shouldn’t it be made illegal? We decided to explore this question because it’s at the heart of what we do, and we take ethics seriously. We’re talking about practical, not theoretical ethics that everyone understands, like ‘don’t be an [expletive of choice]’. And of course, we want to imagine a radical scenario where police track down marketers and the way people find out about products is quite different.