The History of the Directory (from Yellow Pages to dLook)

The business directory has come a long way since its humble hard copy beginnings to the online, full-featured dLook directory that we use today. This story involves developments like the Yellow Pages, newspaper classifieds, search engines, search engine advertising and vertical search, and it can teach us a thing or two about marketing in general.

Consumer Culture: Online Influence & How It Affects Your Business Sales Pt.2

Consumer Culture: Online Influence & How It Affects Your Business Sales Pt.2 – In part two, we will go over some strategies and examples of how you can make your online presence strong through search engine optimisation, an emphasis on positive reviews and having your prices clearly listed to allow customers to price match online.