Consumer Culture: Online Influence & How It Affects Your Business Sales Pt.2 – In part two, we will go over some strategies and examples of how you can make your online presence strong through search engine optimisation, an emphasis on positive reviews and having your prices clearly listed to allow customers to price match online.
Consumer Culture: Online Influence & How It Affects Your Business Sales Pt.1 – Since the introduction of e-commerce, consumer culture has slowly shifted towards a high level of research due to the availability of endless information throughout the entire purchasing process, creating a complex situation for businesses trying to adapt.
Top 5 Do It Yourself Website Builders For Small Business – Whether you are a small business owner who wants to create an online presence or looking to share your personal experiences with the world, building a website is the perfect way to introduce yourself online.
Why Google’s New Local Focus Is Great For Your Business – Since the release of the Google update, Pigeon in 2014, the importance of local search engine optimisation has risen, leading to all forms of business taking advantage of the benefits of taking a local focus to their online outreach.
An infographic, created by PointRoll, illustrates the evolution of digital advertising, and how it spawned from computers and the Internet. The trend – in the last couple of years, the internet has surpassed newspapers as the main source of daily news consumption. This has forced news media outlets to move aggressively to digital; the New […]
Is paying for marketing of your business on Facebook and other social media sites actually worth it?