Marketers Get Off Your High Horse And Learn From Clickbait

Clickbait is populist, anticlimactic and ultimately—it gets clicks. As clicks are the essence of SEO, you’re marketing and content can learn from clickbait (but this doesn’t mean you have to produce it).

Is Originality Old-Fashioned? Is Creativity Dead? A Look at Remix Culture

Advertising, content, humour and the entire creative world is undergoing a dramatic change. Originality is no longer the key to acclaim. Over 50% of ads are rewrites of other ads, memes have made humour formulaic and all mediums of art are embracing imitation, replication and recontextualisation.